• Formulated with Rice Tein NPNF ® ️ clinically tested to instantly promote natural shine in 1 use, while boosting volume and healthy appearance in 5 uses.1 • Cleanses and strengthens thin, fine, & damaged hair 𝗪𝗵𝘆 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗼𝘃𝗲 𝗧𝗵𝗶𝘀: • Rice Tein NPNF ® helps fortify hair to prevent damage and promotes a healthy appearance 1 • Rice Tein NPNF ® boosts shine in dull, dry hair • 88% Bio-based formula • Free of parabens, phthalates, silicones, SLS & SLES • Made in USA, cruelty-free, color-safe • Fully recyclable packaging and made with PCR (post-consumer recycled) material 1 All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims. 𝗛𝗼𝘄 𝗧𝗼 𝗨𝘀𝗲: • Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather. • Focus on the top, sides, and back of the scalp. • Continue massaging for 2 minutes to lift dirt and buildup. • Rinse thoroughly with warm water. • Follow with Kitsch Strengthening Rice Water Protein Conditioner (sold separately). Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Strengthening Rice Water Shampoo Bar - perfect for travel & gym bags!